How Millennial Consumers Will Transform Health Care

  • How Millennial Consumers Will Transform Health Care

How Millennial Consumers Will Transform Health Care

Steve Klasko, president of Thomas Jefferson University and CEO of Jefferson Health, is the author of We Can Fix Healthcare: The Future Is Now, with Wharton adjunct professor Gregory P. Shea and Michael Hoad. In the book, the authors propose 12 disruptive transformations to the health care industry.

Klasko stopped by the Knowledge@Wharton Show on Sirius XM channel 111 with Nishad Rahman, a medical student at Jefferson, to talk about this changing industry.

An edited transcript of the conversation follows.

Knowledge@Wharton: How are the changes in health care changing what students like Nishad are learning in medical school?

Nishad Rahman: There are a lot of different changes just at Jefferson alone. I’ll give you a couple of examples. We have something called the College within the College program. We have three of them so far: one is design, one is population health, the other is research. This is basically a degree within getting the overall medical degree where you specialize. For example, if you’re in design, you’re learning about workspaces and how to better design workflow and improve outcomes through the space that you have.

I’m in the population health track, which basically says we need to make sure that when we’re talking about health we’re seeing it as a larger system in which we can improve health in communities. By improving overall health rather than fixing medical problems in late stages, we can improve the level of health and reduce costs. They don’t have to be mutually exclusive.

Stephen Klasko: We just merged … with Philadelphia University. They’re the number 10 school in design.

I just met with somebody today that’s in the hospitality industry. I said, “What if you actually take over all the non-medical pieces of my hospital and health system?” When you think about that, why hasn’t that happened before? Why should you have lousy food and pay a lot for it? … If you’re in a hospital for a week and you’re getting IV antibiotics, the expertise of the doctors, the caring of the nurses, that’s on me. But everything else is hospitality. Why do we accept that? Well, we shouldn’t.

As a hospital CEO, health system CEO, I’m going to go and bring in hospitality folks to do it. I’m going to start a degree in health care hospitality because I think that’s going to be a major new opportunity.